Andre Tulloch is the creator of a movement called We are urban Legends. Together with his business partner, Dalton Richards they seek to entertain and educate in a new way. Their latest project showcases Urban legends in their own right, the Black entrepreneurs behind NY’s restaurants. We interviewed them to see what motivated this series.
Why did you start this series?
Everyone is a foodie nowadays – highlighting dishes in different restaurants but only a few highlight establishments in our community that are minority owned. There are times I feel the culture is simply exploited rather than being elevated. I say this because of the “tight casting”. We are heavily splattered on the screen associated with sports and entertainment, but rarely in ownership, or executive positions. I love to watch the food network and I had an epiphany – “Why aren’t there shows produced/hosted by us”. I needed to see some variation. Like my food, I like a little flavor and variety. Not Your Neighborhood Deli is the new ‘flava’, highlighting our culture from a culinary point of view.
What do you hope to accomplish?
My goal is to create an established network with a plethora of series that are reflective of our culture. With NYND as the catalyst, my plan is to bring the visuals of black owned restaurants in my city and expand to cities nationwide. There are so many great restaurants that are only known locally – I want these brands to be heavy on tongues worldwide.
What’s been the best part so far?
The best part of WAUL TV is meeting successful business owners face-to-face and learning from them as they share their stories. The gained knowledge is proving applicable to any business model – no matter the industry, and that’s what We Are Urban Legends is trying to share with everyone who dreams of being an entrepreneur.
(Bonus question) Anything else you’d like Black Foodie to know?
I am constantly working with people who have a vision to advance our rich culture, so I say thank you for Black Foodie for being apart of that group. I am excited about presenting WAUL TV’s great series to the public. Along with Not Your Neighborhood Deli, we have an incredible line up of shows to air in coming months, namely an Arts and Culture series. Another very important project is WAUL Publishing Group’s web-publication series and book titled, The Evolution Project. It is a compilation of stories told by immigrants, and we are encouraging immigrant entrepreneurs of all fields to share their life experiences. We are calling all culinary business people to come forth. Let Us Be Your Outlet!